Features
Find out all advanced features of Magento which can enhance your business
Analytics and reporting
Reporting suite included in Magento offers detailed insights on store performances, allowing you to design your own strategies to best answer customers' needs. Out-of-box Google Analytics integration is still bundled with web optimizer tool to deeply analyze store revenues.
Catalog Browsing
Features such as layer navigation, products comparison and rating & reviews system let customer easily find products is searching for.
Catalog Management
You can manage a complete dynamic products catalog trough an intuitive administration interface. Magento's flexible catalog system is capable of many options for items visualization and products can be imported and exported from and to external database for off-line processing.
Developers' APIs shipped with Magento allow integration via web services with almost any existing third-party software, making your management even simplier and more flexible.
Checkout
Guest Checkout, intuitive one-page-checkout system, integration capabilities with a huge payment services and gateways: these are the features which make Magento Checkout page seimple and functional for your Customers.
let your customers ship to multiple addresses, insert gift messages and much more in one quick and secure checkout process.
Customer Account
Customer Accounts are a complete feature-rich profile page which let your customers manage orders, products, shareable wishlists along with their personal and commercial information about orders, shippings, reviews, products tags and ratings.
Customer Service
Improve customers satisfaction woth self-service tools included in Magento interface. Customers can access their own feature-rich account to view orders status, track shippings, check personal information, send requests and contact your employes.
Customer Service employes can view all customers details, from orders history to existing carts and wishlists, to efficiently answer to all needs and help customers step-by-step on all order process trough Administration Tools.
Site Management
Magento ease and usable interface allows you to properly manage your on-line channel. You can manage multiple stores from a singlo administration panel, including multiple international and localized version of your sites.
Magento upgrade system allows upgrading to new Magento version, to take advantage of most innovative technology available. Codes for web services developers and integration capabilities shipped with Magento make it able to exactly fit your business needs.
International Support
Magento is a real complete global platform able to let you expand your business and offer multiple localized versions of your store to best target all your customers' segments.
Magento is available on more than 60 languages and supports multiple currencies, taxations, payment and shipping methods. Magento is the solution to make your on-line business really international.
Mobile devices Ecommerce
Enable M-Commerce with mobile-optimized version to attract more customers and turn their visits into purchases. With Magento you can automatically detect mobile devices browsers and display optimized version, showing whole catalog or just a selection of products specifically intended for capturing mobile customers.
Transactions through mobile devices will esponentially grow within next 5 years - thanks to cheaper connection costs and even more powerful devices - and Magento let manufacturers and retailers a complete, interactive and multi-channel platform.
Order Management
View orders, create invoices and shipping documents for orders and manage credit memos for your customers.
Customers can re-order previously purchased items within their account, while administrators can view complete order history and create full order directly within administration panel.
Payments
Magento is bundled with a variety of on-line payments gateways. Payment services such as PayPal, Amazon and Google Checkout are integrated on Magento base system.
Customers can use bank transfers and checks, or use on-delivery methods and many other extensions can be integrated into Magento payment process.
Products browsing
Magento flexible engine allows to best configure Products Catalogs.
Up-selling, cross-selling with recommended, related and alternative products tools increase average order value.
A simple and linear browsing system let customer focus on Products – increased convertion rate.
Catalog management inside Administration Panel is very powerful, flexible and easy. Creation and modification of products pages and categories, cross-selling tools and indexing management has never been so easy.
Advertising and Marketing Tools
Magento flexible price rules let you create and manage a huge number of different promotions and discounts to increase convertions.
Magento can offer powerful tools for up-selling, cross-selling, and increasing the average order value, along with features and ease of use to let you increase on-line selling.
Search engins Optimization
Attract more customers with Magento Search Engine Optimization (SEO) and URL rewirtes tools!
Designed with full SEO support, Magento can automatically generate Search Engine Friendly (SEF) URLs for search engine, even for internal navigation links. Magento can also generate sitempas ready to be sent to major search engines and summary pages with most popular tags and search terms used by your customers.
Take more control over site structure and page positions with Magento URL rewrites tools, and manage each meta-information directly within the intuitive Magento Administration interface.
Shipping
Magento options flexibility make Magento capable of fitting your shipping management model.
Show courier prices in real-time, sith full support for special prices per account, flat rates or table rates for your customers.
Free shipping discounts can be offered per total amount or as specific promotion campaings. Ability, for customers, to ship to multiple addresses increases sells on gift purchases.
